Events & Entertainment
Winter Wonderland
Project Overview
Winter Wonderland Nottingham needed a Xmas miracle.
Assets to make an impact, not just in the city, but nationally. Content to go head-to-head with Hyde Park, outshine York, and leave Birmingham in the dust.
Cue a full cinematic showcase and a bank of social-first assets that did exactly that.
Challenge
The brand had minimal presence online. Nothing to compete with the big players.
The challenge was simple: make Winter Wonderland look and feel unmissable - speaking directly to every target demographic.
We needed to produce something that each customer avatar would see online and instantly think: “We’re booking this.”
Results & Impact
Over 40 epic assets, each one crafted with purpose, and designed to convert attention into bookings.
Rapid post-production turnaround meant the showcase film took pride of place on the website header, cementing Winter Wonderland as the festive destination in the UK, whilst the short-form content kept the buzz alive and bookings flowing all season.
This wasn’t just content. This was positioning Winter Wonderland as the UK’s biggest Christmas destination outside of London.
🎯 Mission accomplished.
