Government & Regional Development

East Midlands Combined County Authority (EMCCA)

Project Outline

The East Midlands Combined County Authority needed a film that could unite Nottingham, Derby, Chesterfield, and the wider region under one bold identity.

Not another boring public-sector promo, but a cinematic showcase that highlighted investment, opportunity, culture, and visitor economy.

Cue a 90 second epic hero film, with a powerful voiceover to tell the story of the region.

The Challenge

With an array of major stakeholders on board, and a history of lifeless, box-ticking promos, the challenge was to set a new benchmark for regional storytelling: crafting a cinematic statement piece that couldn’t be ignored.

The film had to be ambitious, dynamic and impactful enough to take the lead on generating investment at a national level, while still capturing local pride. The East Midlands needed to be positioned as the birthplace of industry, home of innovation, and a destination to live, work, and thrive.

The Solution

To bring a commercial edge to the public sector model, and deliver a cinematic statement that gave the East Midlands a film worthy of its ambition.

We needed a powerful spoken-word narrative, scripted and shaped to carry the voice of an entire region. Actually, this required more than a script, it required a performance: spoken word engineered with precision, tone, and rhythm to inspire audiences and motivate investment.

My extensive experience in coaching Public Speaking and Presentation Skills uniquely positioned me to craft the perfect prose, and then ensure the delivery by the sourced VO artist landed with the weight, clarity, and cinematic impact required.

Visually, we needed an audiovisual rollercoaster: fast-paced city skylines, plunging into the calm sweep of the Peak District. FPV drone scenes and high level aerials specifically curated to present defining icons of the region in a unique, dynamic manner.

The result

The result was a film that fused speech and image into one cinematic journey, balancing speed, heritage, and atmosphere. A region speaking with one voice.

The project delivered a flagship film that gave the region a powerful centrepiece for events (including UKREiiF), campaigns, and online promotion. An asset to speak directly to national audiences while reinforcing the unified East Midlands identity.

More than just a promo, this film positioned the East Midlands as an innovative, globally connected, and culturally rich region

🎯 Mission accomplished.