Events & Entertainment
Winter Wonderland
Winter Wonderland
Project Outline
Winter Wonderland Nottingham needed a Xmas miracle.
Assets to make an impact, not just in the city, but nationally. Content to go head-to-head with Hyde Park, outshine York, and leave Birmingham in the dust.
Cue a full cinematic showcase and a bank of social-first assets that did exactly that.
The Challenge
The brand had minimal presence online. Nothing to compete with the big players.
The challenge was simple: make Winter Wonderland look and feel unmissable - speaking directly to every target demographic.
We needed to produce something that each customer avatar would see online and instantly think: “We’re booking this.”
The Solution
A cinematic, customer-journey-led campaign that pulled people straight into the experience.
A flagship 90-second showcase film: 25+ models, a tight crew of five, and a whole lot of skill, tying together every demographic into one epic story.
Then, a full content arsenal: category-specific videos, snappy short-form social edits, and a professional photography set. Not just a video, but a library of assets that showed real experiences, real energy, and real reasons to book.
The result
Over 40 epic assets, each one crafted with purpose, and designed to convert attention into bookings.
Rapid post-production turnaround meant the showcase film took pride of place on the website header, cementing Winter Wonderland as the festive destination in the UK, whilst the short-form content kept the buzz alive and bookings flowing all season.
This wasn’t just content. This was positioning Winter Wonderland as the UK’s biggest Christmas destination outside of London.
🎯 Mission accomplished.
