Education
York University
Project Overview
York University Conferences & Events needed a professional suite of digital content to showcase their venues across all campuses.
The goal was to strengthen YCE’s brand image, demonstrate the flexibility of their spaces, and provide long-lasting video assets for use on the website and social media.
The message was clear: promoters and booking agents should see YCE as the ideal partner for conferences and events of all forms.
Challenge
The brief required a single cinematic hero film, encompassing the key elements of all of YCE facilities, to serve as an advert and a marketing asset to be sent out to prospective clients.
Additionally, a full bank of supporting content was required, so individual drone fly-throughs of each space, to short-form vertical clips to generate digital engagement.
The challenge was to capture the customer journey and the versatility of each space in a way that felt dynamic, engaging, and professional, while maximising value through delivering a large set of assets from one shoot.
Results & Impact
The final delivery included 16 professional videos - a full content library for YCE.
The main showcase film established a strong visual identity for the brand, while the short-form edits provided engaging, platform-ready content. The production delivered exceptional ROI, providing York University Conferences & Events with the assets to consistently market their venues to new clients and booking agents for years to come.
