Government & Regional Development
East Midlands Combined County Authority (EMCCA)
Project Overview
The East Midlands Combined County Authority needed a film that could unite Nottingham, Derby, Chesterfield, and the wider region under one bold identity.
Not another boring public-sector promo, but a cinematic showcase that highlighted investment, opportunity, culture, and visitor economy.
Cue a 90 second epic hero film, with a powerful voiceover to tell the story of the region.
Challenge
With an array of major stakeholders on board, and a history of lifeless, box-ticking promos, the challenge was to set a new benchmark for regional storytelling: crafting a cinematic statement piece that couldn’t be ignored.
The film had to be ambitious, dynamic and impactful enough to take the lead on generating investment at a national level, while still capturing local pride. The East Midlands needed to be positioned as the birthplace of industry, home of innovation, and a destination to live, work, and thrive.
Results & Impact
The result was a film that fused speech and image into one cinematic journey, balancing speed, heritage, and atmosphere. A region speaking with one voice.
The project delivered a flagship film that gave the region a powerful centrepiece for events (including UKREiiF), campaigns, and online promotion. An asset to speak directly to national audiences while reinforcing the unified East Midlands identity.
More than just a promo, this film positioned the East Midlands as an innovative, globally connected, and culturally rich region
🎯 Mission accomplished.
